Dear reader,
I'm Brian Thackston. Legal innovation for law firms, marketing operator, and the keeper of this catalog.
Quietly building tools for lawyers who would prefer not to do the same rote work twice.
I'm the Director of Legal Innovation & Digital Strategy at Whiteford. Quite the title! But I'm responsible for turning AI from a slide deck into a workflow attorneys will pick up on a Tuesday morning. Maryland Bar–admitted, firm-trained, and treating AI as a craft problem rather than a magic trick.
AI agents you will actually use year after year
In-house tooling and workflows that save you time and make you money by complementing real client and prospect relationships.
Timeline
What I do here
Ready to build something useful instead of talking hypotheticals?
Strategy into execution and ROI
Everyone has some strategy. The hard part is transforming it into work that ships. I run marketing campaigns built on great ideas for owners who want a true investment into high ROI, season after season.
Built a marketing engine, not a brochure
Full-stack engagement for an owner-led firm: site, video, paid, lifecycle email, analytics. Lead volume up, CPL down, reporting in one page a month.
Timeline
What I do here
Hiring a doer instead of a consultant?
A long-running personal writing catalog, of which this site is the public face.
A private list eventually wants to become a public one. The site is built around the cataloging and documenting I've done over several decades — recommendations, travel notes, tools, wardrobe.
Hoarding That READ/WRITE Data
Files live in computers — and sometimes in our hearts. On databases, sacred texts, and the people who read them.
Timeline
Here for the writing?